Lobby as the “Third Place”
Sheraton is one of a growing number of hotel chains looking to underutilized spaces to fulfill mobile workers’ demands for a “third place” to do business, outside of work and home. For the past several years, parent company Starwood Hotels has been investing considerable resources in creating more inviting spaces for work. All of the Sheraton-branded properties now feature Link@Sheraton, a lobby concept with free Microsoft-powered desktop computers, as well as seating areas that invite casual meetings.
